About Us.
Our story
The Natural Rug Company was born in 2006 from a passion for sustainable living and exquisite craftsmanship in handcrafted rugs. What began as a small, family-run business quickly grew into the UK's premier destination for bespoke, made-to-order natural flooring solutions.
Over the years, our commitment to sourcing the finest natural materials and preserving traditional artisanal techniques allowed us to curate a collection that blends timeless elegance with modern sensibilities. From rich Sisal to soft Wool, rustic Jute to durable Coir, our extensive range caters to every style and need. Our unwavering pursuit of excellence has earned us a reputation as a leader in the industry.
In 2023, Ben Ellis-Gowland ushered in a new chapter, renewing our focus on sustainability, craftsmanship, and exceptional service. Under his guidance, we continue pushing boundaries, exploring innovative techniques while inviting you to experience the unparalleled warmth and beauty that only nature can provide.
Our Core Values
At The Natural Rug Company, our values are deeply woven into the fabric of our business, guiding every decision and interaction we have. These core principles are the foundation upon which we've built our reputation for excellence.
Sustainability
We are committed to minimizing our environmental impact by using natural, renewable, and eco-friendly materials in our products. From the sourcing of our fibers to our production processes, we prioritize sustainable practices that support a healthier planet for generations to come.
Craftsmanship
We believe in the power of skilled artisanship and traditional techniques. Each of our rugs is meticulously handcrafted by master weavers, ensuring unparalleled quality, attention to detail, and a timeless beauty that can only be achieved through human hands.
Customization
We understand that every home and personal style is unique. That's why we offer bespoke design services, allowing you to create a one-of-a-kind rug that perfectly complements your space and reflects your individuality.
Expertise
Our team of knowledgeable experts is passionate about natural flooring. We take pride in sharing our in-depth understanding of materials, weaves, and design to guide you through the rug-buying process, ensuring you make an informed decision.
Customer-Centricity
Your satisfaction is our top priority. We are dedicated to providing exceptional customer service, personalized attention, and a seamless experience from initial consultation to final delivery and beyond.
Bespoke Design
Combine 300 Materials & 200 Borders, in any size, with our Rug Builder
Made in Britain
Hand Crafted Luxury - Rugs made the old fashioned way, here in Great Britain
Free Delivery
Free Delivery to Mainland UK on All Rugs. Delivery to Europe also available at additional cost
18 Years Expertise
Choose the Rug Company that has been serving customers for more than 18 years
Industry experts
At The Natural Rug Company, our industry expertise has made us the trusted partner for renowned interior designers, builders, and architects seeking exquisite, handcrafted natural flooring solutions.
Trusted Interior Design Companies such as Applemoon Interiors, Thistlegrey Interiors, Pebble Design , Source Developments, and Studio Fleur have chosen to collaborate with us time and again, recognizing our deep knowledge and ability to bring their design visions to life through bespoke rugs.
For luxury residential projects across the country our team work closely with architects and designers to create custom rugs that
perfectly complement the varied and fascinating elements of projects people entrust to us.
The hand-crafted, bespoke and tailored aspects of our business demand only the highest of quality materials and we understand them to an industry-leading degree. We specialise in being able to fit the demands of even the most complex briefs. All achieved by utilising colour-matching techologies and the latest lead time optimisations to ensure what we do is perfect and arrives on time.
So whether it is a Wool Rug for a cosy home, or a Seagrass Runner custom made for a private event, you can be assured that working with us is the right choice for you.