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About Us 

Hello we're The Natural Rug Company and we have been working alongside Crucial Trading retailing their high quality Natural Rugs now for many years.  We have gained an awful lot of knowledge over this time meaning we can give some very helpful advice when you are choosing your Crucial Trading Rug.

Crucial Trading Sisal Oriental Copper Rug with a Oakwood Leather Border

Our personal approach to our business has been the root of our success.  We are far from a 'Click and Buy' company, so feel free to contact us at any time for a friendly chat about all the Crucial Trading products and choices.  We want you to be delighted with your Crucial Trading Rug.


We operate from a small base in West Kirby in the Wirral where we have a Design Hub holding the complete range of Crucial Trading products if you would like to pop and see us and browse the full range please give us a call on 03330344403 and make an appointment.

Alternatively you can browse some of the products on our Rug Designer where you can let your imagination run wild and design your own rug.


Contact us when you are ready with your sample requirements and we will happily post these out to you so you can see colours and textures for real.

Crucial Trading Sisal Oriental Copper Rug with a Oakwood Leather Border

Our aim is that your Crucial Trading Rug makes your room the success you want it to be.  The options are immense but don't be fazed we are here to help you make the Crucial Trading Rug that makes the room. Once you have chosen your favourite floorcovering the next stage is to choose the exact right border to frame it and show it off to its full.  There is a large selection of designs, weaves and colour options and also three different border styles, as illustrated, the classic single border, border plus piping or the popular double border for larger rugs.  The final stage is to choose the size and then you are ready to go!

Rug Sample Example 3
Rug Sample Example 2
Rug Sample Example 1

Once your Crucial Trading Rug has been ordered then the skilled craftspeople in the Rug Workshop in Kidderminster set about realising your design with all the care and attention you would expect down to the last detail of attaching a Crucial Trading label for authenticity.


Documentation accompanies each Crucial Trading Rug giving advice on care and cleaning and details of manufacture along with a Crucial Trading unique number for tracking if necessary.


In the event of accidents and spillages we have Crucial Trading specialist Cleaning Kits at the ready for cleaning your rug without damage to the natural weaves and fibres.


Remember we can make the rug that makes the room, all you need to do is let your imagination take over!


Hope to hear from you soon.


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